The Competition (Amenity)
Lampworks will therefore need to supply a high quality, consumer centric product that recognises it can't go toe to toe with some of the highly amenitised offerings but can compete on a customer service basis with a high value proposition. When comparing our desired rents against those of other schemes we believe it would be prudent to develop a product whereby we leverage the connections in retail and leisure within Birmingham.
Below are some examples of businesses we believe would offer complimentary services to our customers at Lampworks.
Developing a lifestyle brand will prove invaluable as we seek to maintain lease up velocity but also ensure we deliver a consumer product that results in high renewal rates.
Allsop are eager to develop a lifestyle strategy with the client whereby our residents have access to services as part of their tenancy which will assist in closing the "amenity gap". An example might be that every customer has gym membership and cinema season tickets as part of their lease coupled with discounts at a number of retailers.
