Research

Research

In addition to our experience, research and data are going to be critical as we formulate new marketing initiatives and continue to assess the effectiveness and viability of those of those initiatives we implement. It is critical that leasing standards are of the highest possible standard and so we regularly use the data provided by our site in conjunction with wider macro and micro market indicators.

To exemplify some of our research credentials we have provided data for the region in which your scheme resides. There are a number of tabs exemplifying a small snapshot of the type of data that we can obtain to ensure our marketing strategies are effective and that we are maximising the rental opportunity in any given location.

Understanding and obtaining the evidence required to provide a basis for trend analysis, rental demands, rental growth, product suitability and ultimately the service proposition is part of what makes Allsop different. Allsop have experience of launching multiple BtR sites, we have also taken struggling assets such as The Keel in Liverpool and implemented Asset improvement strategies that have taken these schemes and made them the best in their market. (EDA, Trilogy, Duet and Keel have all won BtR scheme of the year with HomeViews).

Our in house specialist research team are experts in assessing the fundamental market drivers and demand for rental product at a granular, local level. We are also able to assess overarching market fundamentals and interpret changing trends to adapt our approach to marketing. Our rental research encompasses resident profiles, target markets, employers, affordability, local amenity provision, transport and comparable competition. The research examples provided are not exhaustive and if instructed we would welcome the opportunity to provide further resident profiling through various data sources. All of this data will be used in order to create a bespoke marketing plan for the scheme, if successfully shortlisted we would expect to share a draft initiative plan at interview.

We have access to vast amounts of data and use an extended network of contacts to source information and undertake analysis / identify trends. We collectively tap into our industry contacts and use our database of clients, investors, residents and tenants, plus data from units under management. This data would be utilised to dynamically price units and would also ensure we maintain lease up velocities throughout the lease up process (including a strategically agreed pre-let target).

The above graphic is an example of Allsop's evidence based approach for understanding market sentiment. Allsop use a combination of various data sets to understand both the rental market but also wider affordability within that market. Trafford presents a unique opportunity whereby Podium is able to establish itself as a new proposition of the highest quality within a market that is becoming increasingly aware of other rental propositions.