Client and Customer Feedback

As the BTR Operator of the Year 2025 and RESI Property Manager of the Year 2025, Allsop brings award-winning expertise to our collaboration with Starlight. Together, we aim to set a new standard in Build-to-Rent, delivering schemes that are operationally strong and commercially successful—driving rapid lease-up, premium rents, and long-term investor value.

Customer experience is central to our approach. We regularly collect resident feedback through move-in/out surveys and an annual satisfaction survey. These insights guide design improvements for pipeline projects and inform cost-effective asset management at existing sites. This resident-focused strategy ensures decisions are based on real feedback and evolving expectations.

We also engage with Homeviews, the independent customer review platform, embracing transparency and scrutiny. This feedback helps us make evidence-based decisions to refine amenity provision and lifestyle offerings. Leveraging this data with Starlight ensures developments deliver genuine value to residents and strong returns to investors.

Allsop’s in-house marketing and mobilisation team plays a key role, providing strategic brand positioning, communications, and event management across the business. Supported by top external agencies, the team produces tailored collateral—from brochures to digital campaigns—across commercial and residential sectors. They craft unique brand identities that resonate with target audiences and boost early leasing success.

Our mobilisation team leads resident engagement, planning events and providing on-site support to build community culture from day one. Their active presence during lease-up fosters the lifestyle experience renters seek. In partnership with Starlight, this team helps deliver developments that are not just well-designed but truly loved by residents.